The Playtex Company specializes in women's products and with a focus on innovations in bra design. Company history is complex, with International Playtex first being owned by Norton Simon Inc., until it was purchased by Esmark in 1983, Beatrice Foods in 1984 and then bought and renamed Playtex Holdings by company executives in 1986. Playtex produced many different products and so in 1992 when Sara Lee bought the rights to "Playtex", they took ownership of only the women's apparel line. As recently as 2006, Sarah Lee has shifted control of Playtex Bras and Apparel to the control of Hanes Brands Inc., who now run Playtex, Hanes and Champion clothing lines.
Searching For A Playtex Bra Online
Playtex designs many different types of bras for women with different needs. Most famously the company has created the Cross Your Heart Bra design, with the signature criss-cross lift, which is a bra that offers full support and shaping that's more natural to your figure. The Playtex 18 Hour bra line is designed with comfort in mind: an all day supportive fit, with wide straps that stay put, and made from cooler fabrics. The Playtex Secret bra line combines comfort and a more stylish look, with cup sizes available in B to DDD. The Playtex Thank Goodness It Fit bra selection offers comfort, smoothness feminine detailing and added flexibility for an individual's shape. Thank Goodness It Fits bras offer more fit options by providing half cup sizes in between the regular A, B and C cups.
In their Everyday Basics collection, Playtex designs include the Playtex Bra Underwire line, customizable in color, size and material, and all with a thin flexible underwire, which provides extra support to the cups, without uncomfortable poking. The Playtex Posture Bra not only provides all over support, it also has a unique style that helps you to maintain a straight posture. There is also the Expectant Moments line, which offers a Playtex nursing bra and a bra for maternity nursing. Playtex also has the Playtex Minimizer Bra, to reduce bust size, and the Playtex mastectomy bra, which comfortable holds and adjusts to a prosthesis.
Discontinued Playtex Bras
While Playtex Front Closure bras, which conveniently open from the front, are easy to find, Playtex Longline bras are hard to come by, and not available from the company website. What determines if a bra is discontinued? The Playtex company often corresponds with women about the market and what they are looking for in bras and other intimate apparel. Because of these discussions, updates and replacements are sometimes made to product lines so that more room can be made for new items that perform better. The good news is that a discontinued bra is also usually a discount Playtex bra, if you can find it at an auction. More information on bra fittings and frequently asked questions is available at the company website.